DNA Difference

In 2018 in Digital Marketing at Cisco, our project objective was to create an advertisement promoting Cisco's Digital Network Architecture (DNA), a suite of software solutions for network engineeers designed to simplify and automate enterprise networking. I was responsible for the concept and storyboard, and working with creative agency MRM/McCann to bring the commercial to life.

The concept was a satirical view of a day in the life of two network engineers: the Hero who uses DNA at work and the Anti-hero who doesn't. The interactive split-screen slider allows the user to pan between two realities.