Skills
- UX design
- Visual/interaction design
- Prototyping
- Wireframing
- UX research
- Customer interviews
Tools
- Sketch
- Zeplin
- Axure
- UserZoom
- Adobe Analytics
Background
In April 2020, Cisco.com had 26K unique visitors averaging 1.5 minutes on its homepage (Audience Playground, 2020). These visitors are often prospective customers or partners looking to learn more about Cisco products, and use the site navigation as a jumping off point. By looking at click data and also running customer interviews and task-based testing with customers at Cisco Live, the team was able to identify several problem areas to validate updating the navigation.
Problems
Mobile
Earlier versions of the navigation were not mobile-optimized, leading to less engagement from mobile users.
Clicks
Users needed more clicks than necessary to reach their link, especially on desktop with a hamburger menu.
Findability
Users struggled to find what they needed during task-based user testing, such as the language selector.
Styles
Brand styles were updated on the site, but the navigation did not reflect those updates.
Solution
